PR & Brand Strategy for WOC

Our passion is in helping you
succeed. Let us be your partner
in unlocking your potential

We help WOC entrepreneurs and mental health professionals build powerful brands through strategic PR, social media, and personalized consulting.

Poonam — Founder of Fill Your Cup Management
0+ Brands Elevated
📺 Featured in Major Media
Unlocking Your Potential

Unlocking Your Potential
for Success

Fill Your Cup Management, LLC is a one-of-a-kind agency for WOC entrepreneurs and mental health professionals who want to grow and promote their brands or businesses through social media management, public relations, and more! We heavily focus on building the client’s digital personal and professional brand. With our help, you’ll be able to make your dream a reality!

Creativity
Self-Care
Fill Your Cup
Meet Poonam
Poonam at a cafe — filling her cup
What We Offer

Services tailored to your goals

📢

Public Relations

Strategic media pitching, press releases, and relationship-building to get your story told in the right rooms.

$300–$500/month Learn more →
📱

Social Media Management

Content strategy, scheduling, community engagement, and analytics — so your presence grows while you focus on your work.

$700–$1,200/month Learn more →
💼

Virtual Assistance

Administrative support, scheduling, research, and day-to-day operations to free up your time and energy.

$30/hour Learn more →
🎯

1:1 Strategic Consulting

Deep-dive sessions focused on brand positioning, PR strategy, and business growth tailored to your goals.

$150/hour Learn more →
🏥

Clinical Coordination

Administrative and coordination support specifically designed for mental health practices and clinicians.

$30/hour Learn more →
🎉

Event Management

From concept to execution — retreats, workshops, community events, and brand activations handled with care.

$500–$1,500/event Learn more →
The Process

How it works

01

Discovery Call

No pressure, just a real conversation about your brand, your goals, and how we can support your vision.

02

Custom Strategy

A tailored plan built around your budget, timeline, and growth goals — nothing cookie-cutter.

03

Execute & Grow

Pitching, posting, strategizing, managing — we do the heavy lifting so you can do what you do best.

04

Review & Refine

Weekly check-ins and monthly reports keep us aligned, accountable, and always improving.

Poonam — Creative editorial
The Fill Your Cup Approach

We don't just build brands —
we build legacies

Client Love

What our clients say

Poonam has been an absolute delight to work with over the past year. As a completely virtual practice, it’s difficult to network with other therapists; with Poonam, I’ve been able to expand my network and grow within this field and the South Asian therapist community. She is so well-connected, creative, and hard-working. While she understands and respects my comfort zone, she also encourages me to venture out. I truly look forward to our weekly calls, and am excited to see what this year has in store for us!
MP
Marisa Patel Nagin, LMFT Licensed Marriage & Family Therapist, Founder of Welcoming Wellness
Poonam came to me at a time when I didn’t know I needed her, but wow, has working with her been the best decision for my business so far! She was described to me as a “workhorse” and that is exactly who she is. She consistently has updates for me on incredible opportunities for speaking engagements, articles, and podcast guests. Every time we talk, she is just so kind and attentive to me and my business needs, but also, as a human being. Working with Poonam is unparalleled and I really encourage anyone who is starting out in their business to work with her for her PR opportunities and connections!
LJ
Liana Jabs Founder & CEO of Love With Liana LLC
Selecting Poonam as my PR rep was one of the wisest business decisions I’ve made. Working with her has been extremely productive. She’s phenomenal at what she does, always professional, and is extremely responsive. I find her to be bright and organized, and highly effective. I also find her to be very cost effective for the high quality of work that she does. I have already referred Poonam to several people in my network, and will continue to do so. I highly recommend working with her.
SK
Shermin Kruse Global Transactions Expert, TEDx Producer, Entrepreneur, Law Professor
Working with Fill Your Cup has been an absolute pleasure. Poonam’s attention to detail, thoughtful approach, and genuine care for both the work and the people they collaborate with set them apart. She has the incredible ability to be creative, build meaningful connections, and execute strategies that truly make an impact. Her professionalism is matched by her warmth, making every project seamless and enjoyable. If you’re looking for someone who is not only great at what they do but also deeply invested in your success, Poonam is the person to have on your team.
SR
Saarika Rao, LCSW Therapist at Two Chairs, Co-Author of Dot Dot Dot
Poonam has a genuine gift of connection with her clients and I admire her vision to support and uplift the voices of folks working towards bringing awareness to wellness and mental health issues that impact the South Asian community. I felt she understood me quickly, and worked diligently to support my own growth in my practice and find opportunities that aligned with my vision. If you are ready to take the next step in public relations for your business, Poonam is an incredible support in making this happen!
RP
Reena Patel, LCSW Social Worker, Founder & CEO of Praxis Therapy
Poonam has been a wonderful partner in helping me broaden the reach of my coaching practice. She does a great job of “doing the thinking for you” by outlining the connection of others’ work to my own to help us come up with mutually relevant topics to connect on. She’s helped me stretch beyond my comfort zone of getting myself out there from a marketing perspective, and in the time that I’ve worked with her, I’ve also seen a gradual uptick of my Instagram audience following. I would recommend Poonam to anyone who is looking to take their PR and/or marketing efforts to the next-level!
PS
Payal Shah “Stuckness” Coach for Bicultural Individuals, Payal Shah Coaching and Consulting, LLC
0+ Brands Elevated
0+ Media Placements Secured
0 Years of Experience
100% WOC Founded & Led
Poonam — Lifestyle
Ready?

Let's build something extraordinary together

Your brand story deserves to be heard. Let's start the conversation.